G-Shock

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G-SHOCK is the ultimate tough watch. Born from a dream of "creating a watch that never breaks." Guided by a "Triple 10" development concept, the design teams sought a watch with 10-meter free-fall endurance, 10-bar water resistance and a 10-year battery life. This led to a shock resistant structure that includes a hollow-structured case, all-directional protective covering and the use of cushioning material to protect critical parts.
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